LOLA
WHO AM I ?
I am 24 years old, I live in Seoul, South Korea
I grew up in France. I have been known to be optimistic, friendly, enthusiastic, and energetic.
I graduated from the Higher Institute of Management and Communication (ISMAC) with a Bachelor's degree in International Marketing France-Korea, after having studied Korean language and literature for two years at the National Institute of Oriental Languages and Civilizations (INALCO) in Paris.
Besides my studies, I love art. I draw, paint, photograph, and edit videos.
I am a Content Creator so I master all social media (Tiktok, Facebook, Linkedin, Instagram, Youtube...) which are essential today.
I love to create in general and I am 100% invested in every project I do!
MY PROJECTS
Professionnal
TableAware start-up
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During my France-Korea Marketing Bachelor, we had a group project in class. Our exercise was to create a company from scratch.
We chose to create a start-up called TableAware which offers B2B and B2C sales of eatable cutlery. The aim of our project was to avoid the use of plastic and wooden utensils which are damaging to the environment.
Market research, marketing strategy, commercial strategy, production resources and organization, legal analysis, risk analysis, and financial plan are the parts we have been working on for the last few months in order to build our business plan.
Nuvilab tray analysis video
During my internship at Nuvilab, I was mainly responsible for overseas marketing. However, the design team was too busy and my boss knew my skills in video editing and digital illustration, so he gave me the mission to create this video. Respecting the graphic charter and the instructions given by the CEO, this video aims to show the steps of the tray analysis and the speed at which this procedure is done. I did it on Adobe After Effects.
KR-FR Cultural exchange
Our school welcomes Korean students. As one of the founders of our school's Student Association, I participated in the organization of cultural exchange events. Our purpose was for everyone to share their culture. During the annual celebrations, we organize days dedicated to the sharing of traditions according to the origin country.
We have also organized a day only
dedicated to Korean culture.
Market Researches
I conducted several market studies to establish the brands of Beaucre Merchandising and Eternal Group in the French market:
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One for the 4 RTW brands from the Beaucre Merchandising (보끄레머천다이징) and Eternal (이터널그룹) groups .
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A specialised and in-depth one with a solid establishment strategy for Loeuvre (루에브르) brand from Eternal Group.
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And a final one for the cosmetic brand Lapalette Beauty
(라빠레뜨뷰티) .
Export Development
In order to establish our cosmetic brand 라빠레뜨뷰티 in France, I was in charge of the Collaboration project with the French Beauty Boxes: Blissim & My Little Box.
I had to rank the best beauty box companies, contact them and convince them, and then proceed to negotiate with them about the selling price of our products at the time, our share of the profits, the logistic practical part (Incoterms)...
This project was successful as I managed to get a Media Plan worth 89 000 EUR and the presence of our products in their boxes and e-commerce with these two companies.
Community Management
Having mainly worked for 라빠레뜨뷰티, the cosmetics brand of 이터널그룹.
I was in charge of SNS Marketing for the French accounts (Instagram & TikTok).
I chose together the biography of the accounts, the profile picture, the graphic charter and created our "Highlights" on Instagram. In order to come up with these ideas, I followed my method (the 9x6 method). Once we had finalised our ideas with my team, we shot all our Insta reels and TikTok videos and I planned them on the Notion software.
Branding
When I was asked to do market research for the brand Loeuvre (루에브르),
I also had to make a relevant and authentic Storytelling aimed at French prospects. So I worked as a team and we created a Storytelling that will seduce and retain the French people and help the brand to differentiate itself from its competitors on the French market.
Influence Marketing
For the brands Loeuvre (루에브르) and Lapalette Beauty (라빠레뜨뷰티), I had to search, contact and obtain Partnership Agreements with French influencers. I have been in contact with and convinced these three influencers.
We had the chance to get a positive answer from micro and macro influencers like Carla Canizzo (11.8k), Pia Mdb (99.8k), Laura Lemarquand (108k) et Jodie la petite Frenchie (484k).
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Personnal
Social Medias
In addition to my work, I'm a Content Creator. On my social networks I share my life in Seoul with my international community. I give good local addresses known only to Koreans and good plans, and share local job offers addressed to foreigners.
I also work with the Seoul City and Seoul Tourism Organization through my SNS.
Collage
This handmade collage project is about representing my close ones in a picture made of several details. Each piece represents the personality, origin, hobbies, and the vision I have of this person.
Photography
This series of photos are portraits of my close friends. The aim is to show the beauty and uniqueness of each of them through a sober and colorless photo.
Drawing
Here are some of my handmade and digital drawings. I mainly use ink, watercolour and gouache for drawings and paintings on paper. For digital illustration, I use Adobe Illustrator and Adobe Fresco.
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